By Dianne Bayley
In a recent article posted on socialmediatoday.com, social media expert for CBS News and founder & president of Resonate Social Eric Harr says that, while it will be a massive growth industry in the next few years, very few companies (or people) know the art or reputation management.
Importantly, even fewer companies or brands in South Africa appear to be looking at social media – and online reputation – management as an investment, as they would marketing and advertising. Seems many are happy to hand social media over to a techie or a junior member of staff, when they wouldn’t dream of having these people in charge of their advertising campaigns.
Harr says: “You may have spent untold amounts on branding, website design and corporate communications, but these efforts pale next to the hundreds of millions of people sharing ideas and opinions in social media. They are talking in public about companies – and in doing so, they are defining brands. You need to accept this reality – and not cavalierly disregard ‘brand management’ as a ‘nice to have’. It’s a ‘gotta have. Right now.’” Continue reading